412
attic jobs booked from our leads
in 90 days
Engaged, qualified homeowners passed straight to the partner's CRM. Their sales team booked them; we built the engine that produced them.
Insulation Company OwnersDo you want more
Do you want more
attic jobs?
We sold and installed insulation before we ran ads for it. Now we build the lead engine for one insulation company per market — engaged, qualified homeowners landing straight in your CRM.
Where we run your money
Meta AdsGoogle AdsLocal Service AdsEmail & SMS
Trusted by
Insulation companies running our lead engine
Sound familiar?You didn't get into
You didn't get into
insulation to chase leads.
- Your phone is quiet in the shoulder seasons and packed when you can't staff it.
- You're buying shared leads that three other contractors already called.
- The last agency needed six months just to learn what blown-in means.
- You have no idea which ad actually produced the job you closed last week.
We fix all four — because we've stood in your attic and at your kitchen table.
Real results, real owners
The only limit is how many jobs your crew can handle.
By the numbers
What the last 90 days looked like.
Live numbers from active partner accounts and their own CRMs. We measure success in jobs booked and revenue closed — not clicks.
37x
return on ad spend
average across active accounts
Because we only run insulation, every dollar hits homeowners already thinking about hot rooms and high bills instead of broad home-services tire-kickers.
$1.2M
in signed contracts closed
in 90 days
Closed revenue our partners reported back from their own CRMs, measured against real job margins — not clicks or impressions.
$20
average cost per lead
across active accounts
Efficiency that comes from insulation-only ad creative, landing pages, and CRM follow-up sequences.
1
insulation company per market
locked-in exclusivity
Once your metro is claimed, we won't run ads for another insulation contractor there. No conflicts, no competing with your own agency.
The difference6 reasons insulation owners
6 reasons insulation owners
hire us instead
We came from insulation sales
We've priced attic jobs, run energy audits, and closed homeowners at the kitchen table. Your campaigns start where other agencies finish learning.
Insulation is all we do
No dentists, no roofers, no restaurants. Every offer, hook and follow-up we own has already been tested on blown-in, spray foam and air sealing.
One company per market
We never run two insulation companies against each other. Once your metro is claimed, it's off the table for your competitors.
We work off your margins
Tell us your profit per job and close rate. We measure the campaign on jobs and dollars you actually keep, not on leads or impressions.
Every ad is made in-house
Image and video creative produced by our team — real attics, real crews, real offers. No stock photos, no outsourced editors.
Communication is the product
Weekly numbers, direct access, and honest calls when something isn't working. If you don't want a real partnership, we're not your team.
About us
R-Value Marketing
We started in insulation, not in marketing. Years of ride-alongs, energy audits, attic crawls and kitchen-table closes taught us exactly what a homeowner needs to hear before they spend five figures on comfort.
Today we do one thing: fill the calendars of residential insulation contractors. One company per market, every ad made in-house, and every dollar measured against your real margins — not clicks.
37x
avg. return on ad spend
$1.2M
closed in 90 days
$20
avg. cost per lead
1
partner per market
Territory exclusivity
We only work with one insulation company per market.
We're not going to build your offer, learn your close rate, and then sell the same playbook to the contractor two towns over. When your market is claimed, it's off the table — for competitors, and for us.
That's why we take a limited number of partners each quarter. Most metros go to whoever calls first.
Check if your market is available
Enter your primary city or metro. We'll tell you if it's still open.
Book a call to lock your market
Your market is still open. For now.
One insulation company per metro. Book a 30-minute call and we'll show you what attic demand looks like in your area — and whether it's still yours to claim.